Structured data cheatsheet for SaaS sites
A copy-pasteable JSON-LD cheatsheet covering Organization, Product, SoftwareApplication, FAQ, Article and HowTo — with the fields engines actually use.
This is a working reference. Bookmark it; copy what you need; validate before shipping.
Organization
Place once on the home page. Include name, url, logo, sameAs links to LinkedIn, Wikidata, Crunchbase, GitHub. This is your entity backbone.
SoftwareApplication
Use on your product home. Include applicationCategory, operatingSystem, offers (price, priceCurrency) and aggregateRating if available.
Product (for plans)
On pricing pages, each plan as a Product with an Offer. Avoid fake reviews — penalty risk is real.
Article
On every editorial page. headline, datePublished, dateModified, author, image.
FAQPage
Pair with every long-form post. 4–6 entries. Real questions, real answers.
HowTo
Step-based tutorials only. Each step with a name and text. Add image and totalTime where realistic.
Frequently asked questions
- Should I use Review schema?
- Only if the reviews are user-generated and verifiable. Otherwise skip.
- Does schema work without HTML markup?
- JSON-LD is independent of HTML. It works in <script type='application/ld+json'>.
- What validator do you recommend?
- Google Rich Results Test + the Schema.org validator.